The Memphis AMA hosts a monthly luncheon the first Thursday of most months. Depending on topic, we may move time and/or location but we try to stick to the regular schedule. We will also schedule additional times for workshops and fun get togethers throughout the year. So, make sure you're on our mailing list or check back here for the most up-to-date information!
Dec 3, 2020 AMA Memphis Webinar:
Winning the Name Game – How to Create Unforgettable Names (even during a Crisis like Covid)
Join Mollie Young, Founding Principal of Nametag International, a global naming and brand strategy firm, as she leads you through a step-by-step process of how to create Unforgettable names.
It doesn’t matter if you are naming a healthy snack, a toothpaste, a car, a financial technology or even a new company, creating a great name is imperative in today’s competitive market. Find out the secrets to creating great names and ensuring they are legally protectable as trademarks. Learn how to reach your key audiences thru naming, learn how to ensure the name you choose is trademarkable, and make sure your brands are speaking the right language in this global world.
Key takeaways –
Mollie has over 30 years of strategic branding experience, working with many global companies across all sectors including Cargill, Boston Scientific, General Motors, Land O’Lakes, Procter & Gamble, McDonald’s, General Electric, 3M, Whirlpool, Deluxe, Hormel, Monsanto, General Mills, Honeywell, Pfizer, UnitedHealthcare, etc.
She is a frequent speaker and panelist on topics including brand strategy, global naming, rebranding, consumer trends, branding trends and brand research/insights.